Advertising – Media Management

Program Overview:

Centennial College's Advertising Media Management program will prepare you for a media planning and buying career within the advertising and communications industry. 

Intensive, hands-on, industry-approved advertising media management courses will provide you with the fundamentals of media management. At the same time, they'll highlight consumer-driven communication channel choices (such as mobile platforms) for advertising messages.

Admission Requirements:

• GPA: 60% or above

• IELTS: Overall 6.5 no band below than 6.0

• PTE: Overall 63 with no band below than 60

Tuition Fee: Click here

Learning Outcomes:

1. Resolve specific advertising and marketing communications challenges.

2. Develop, persuasively present and defend a professionally produced advertising and marketing communications media plan based on research evidence.

3. Manage the execution of an advertising and marketing communications media plan from conception to completion.

4. Evaluate the effectiveness of an advertising and marketing communications initiative.

5. Identify and adhere to advertising and marketing communications standards and practices in accordance with relevant Canadian legislation and established business practices.

Career Outlook:

• Digital strategist

• Social media planner

• Connection planner

• Account planner

• Broadcast buyer

• Media sales executive

Program Intake: September

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