BBA Marketing and Consumer Culture specialization

Program Overview:

The Bachelor of Business Administration (BBA) with a specialization in Marketing & Consumer Culture focuses on equipping students with a comprehensive understanding of marketing principles and consumer behavior. This program combines theoretical knowledge with practical applications, emphasizing the importance of cultural influences on consumer decisions. Students learn about market research, branding, digital marketing, and strategic planning, while also exploring the psychological and sociological factors that drive consumer choices. Through case studies, projects, and internships, graduates develop critical thinking and analytical skills necessary for effective marketing strategies in diverse business environments. This specialization prepares students for various roles in marketing, advertising, and brand management, making them adept at navigating the complexities of consumer markets.

Admissions Requirements:

• GPA: 60% or Above

• IELTS: Overall 6.5 with no band below than 6.0

• PTE: Overall 63 with no band below than 60

Tuition Fee: Click Here

Program Intake: January, May & September

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