Event Management

Program Overview:

Conestoga College’s Event Management program is a one-year, full-time graduate certificate program that is specifically designed to meet the needs of a growing industry in the planning and management of virtual and live in-person events.

The program provides graduate students with specialized training and practical hands-on learning opportunities. Students will develop a portfolio of event experience while collaborating with community partners designing, developing, promoting, and executing events in the public, non-profit, and corporate sectors.

Students will utilize project management systems and technological applications; they will apply traditional, virtual, and social marketing tools. Students will create budgets, cost the food and beverage elements of catering, select venues, manage staffing, and customer stakeholder relations. The faculty team is event industry professionals who have over 100 combined years of experience managing, owning, and operating hospitality businesses and event companies.

Admission Requirements:

• GPA: 60% or above

• IELTS: Overall 6.5 no band below than 6.0

• PTE: Overall 63 with no band below than 60

Tuition Fee: Click here

Learning Outcomes:

1. Create, plan, and design an event to meet organizational and/or client needs.

2. Coordinate event site, logistics, and staging, to achieve the event objectives.

3. Plan, promote and produce marketing plans and communications for events that meet organizational and/or client objectives.

4. Coordinate staff, contractors and volunteers to deliver the desired results of an event.

5. Manage the financial aspects of an event to meet event objectives.

6. Manage the business operations for administration, procurement, and oversight of event projects, to meet organization and/or client needs.

Career Outlook:

Graduates will be able to effectively plan and execute events including financial budgets, site and facility operations, sponsorship management and stakeholder relations. They will be well equipped to design an integrated marketing and promotional plan, effectively manage human resources and operate in a professional and ethical manner within the event industry.

Program Intake: January, May & September

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