Marketing Management

Program Overview:

In just two semesters, Centennial College's Marketing Management program will prepare you to become a marketing professional who carries out a broad range of marketing functions within business, government and not-for-profit organizations.

This Business graduate certificate program will cover marketing management along with related subjects in brand management, marketing project management, digital marketing, marketing services, integrated marketing communications, marketing research and international marketing strategy. As a result, you'll develop a solid understanding of domestic and international marketing issues.

Once you graduate, you'll be able to employ analytical, decision-making, organizational and communications skills to support the marketing activities of a wide variety of organizations. You may also continue your studies in a specialized area such as research and analytics or corporate account management.

Admission Requirements:

• GPA: 60% or above

• IELTS: Overall 6.5 no band below than 6.0

• PTE: Overall 63 with no band below than 60

Tuition Fee: Click here

Learning Outcomes:

1. Formulate a marketing* plan that will meet the needs or goals of a business or organization.

2. Develop an integrated marketing communications plan * for a product*, concept, good and/or service based on an identified market need or target.

3. Formulate strategies for developing new and/or modified products*, concepts, goods and services that respond to evolving market needs.

4. Develop strategies for the efficient and effective placement/ distribution of products*, concepts, goods, and services that respond to evolving markets.

5. Evaluate the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, Return on Investment (ROI) and business goals of an organization.

6. Evaluate the viability of a concept, product*, good and/ or service in local, national or international markets.

Career Outlook:

• Marketing manager

• Advertising executive

• Marketing communications coordinator

• Client marketing specialist

• Customer marketing specialist

Program Intake: January, May & September

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